Support Tiger Beer's #uncagestreetfood Movement
Imagine life without Chicken Rice or Char Kway Teow.It's a reality that could easily come to pass if the current worrying trend of our ageing hawker trade persists.Many old-time recipes and skills are being lost,and our iconic street food is in danger of dying out if the younger generation of Singaporean hawkers do not replace our current veterans.
Tiger Beer,Singapore's favourite beer,champions new #uncagestreetfood movement to celebrate and preserve the nation's most iconic dishes and unique food heritage.Starting from 2nd April 2016,the movement aims to motivate Singaporeans to give street food the appreciation and recognition it deserves by shining the spotlight on our hawker fare and how much it means to us.
This might sound all too familiar as I have previously wrote about one of our hawker stalwarts that is fvwin备用eatured in a short film by Tiger Beer,describing the story behindUncle Soon of Havelock Road Blk 50 Hokkien Prawn Mee本周早些时候，本周三，在维持我们文化中不可或缺的一部分方面所付出的努力，老虎啤酒为像我们这样的消费vwin备用者创造了一个机会，在黑石805后岗中央咖啡厅庆祝街头美食。vwin体育distributing $5 food coupons to all diners in support of our street food culture.
It was such a fun night with music playing in the background and Tiger Beer's brand ambassadors manning the various food stalls to distribute food coupons and encourage diners to support our street food.Tissue packets were also given to"chope"svwin备用eats!!
We got some of our friends to join us and shared Bak Kut Teh,Hokkien Mee,Oyster Omelette,Lamb Chop,Fish and Chips,Dumplings and much more.和朋友一起吃时，食物的味道好多了。vwin备用We are always dining in cafes and restaurants,so this is probably the first time all of us dined together in a vwin体育coffeeshop!Are we taking street food for granted??
If you are a lover for local street food,在老虎啤酒的Facebook上看短片，fvwin备用eaturing three of our very own hawker stalwarts.这部电影旨在提醒新加坡人，如果下一代小贩不继续从事这一行业，新加坡可能有一天会失去其丰富的小贩传统。从幕后看他们的生活，not only elaborates hawker fare,但同时也立即提高了对继承问题的认识。
Keeping our street food culture alive
Tiger Beer believes that the odds are stacked against our hawkers – and the loss will be permanent unless action is taken.To help Singaporean hawkers who are striving to keep their craft alive and thrive in our evolving society,Tiger Beer will invest 20 cents for every 6-can pack (6 x 323ml) purchase to its street food movement from 1st April to 31st May 2016.The 6-can take-home packs will retail at all leading supermarkets and hypermarkets,whilst stocks last.
Don't forget to use the hashtag #uncagestreetfood to show your appreciation for your favourite local street food!!